Aldi is slamming supermarket giants Coles and Woolworths about their loyalty card schemes which apparently rewards customers poorly. Should I mention that I may have all loyalty cards (featured picture above)?
I used to always shop at Coles, Target and K-mart, so when Flybuys first came out, it was a no-brainer to have it. My weekly grocery shopping bill was minimum $300. Christmas shopping was mostly done at Target because of laybys started half-way through the year. My spending earned me a few $100 vouchers every year without doing anything differently.
Today my lifestyle is a bit different. I’m single and my kids have moved out of home. I still use reward cards and never say no to a new one, because why not?
A Canstar Blue survey found that shoppers are most likely influenced to shop where there is a promotion, and why wouldn’t they? I much prefer going to a coffee shop that will give me a free coffee after my tenth visit – if the coffee is good that is, than a place that gives me nothing. On the other hand, I used to travel from Maroochydore to Kawana to get an eyebrow wax and was rewarded by a free one every tenth visit until I found another salon walking distance from my home. The salon has no reward card, but is $3 cheaper, so it works out better for the same service.
According to Aldi, a shopper has to spend $15,000 in groceries to get a free Tefal frying pan retailing at $60. If you look at it that way, then yes, it does sound a bit ridiculous. You would be better off buying the pan with Afterpay if you’re that desperate to indulge in something you cannot afford to pay outright.
Their right! ALDI slams major supermarkets for ‘pointless’ rewards cards https://t.co/CeWqGPC6fO
— Gary Rockliff (@GR_ComputRepair) October 15, 2018
It’s convenient for me to shop at Aldi because it’s across the street from my flat. Aldi has good prices, but Woolworths does have better weekly deals for me so I still shop there regularly.
At the end of the day, it’s all about being shopping smart and your budget. Only you can decide what’s best for your situation, not Aldi.
Are loyalty cards really pointless? Let me know below what you think.